Howdy! I am an independent commercial photographer and creative writer based out of Ahmedabad, India.
I started my career in advertising over 13 years ago and have been fortunate enough to work with some of the best agencies in the country. Over the years I have honed my skills working on brands like Titan, Kissan, Brooke Bond and ITC.
5 years ago, I took the plunge in pursuit of my true love – photography, writing, and travel,putting my multi-disciplinary experience to use, creating my own unique approach towards visual and written communication.
I believe in impactful, meaningful, and effective creativity, that keeps the artist in me happy, but also delivers the competitive advantage my clients come to me for.
Hoping to pass on my love for creative alchemy to the next generation, I teach creative ideation, film techniques, photography, copywriting and brand strategy at leading institutes across the country .